ADAM SANTOS-COY

CHIEF OPERATING OFFICER DUBAI

Adam draws upon over a decade of experience as a coach, companion, teacher, trainer and recovery advocate in his role as Chief Operating Officer. Anchored in Dubai, Adam serves as a liaison between SBC and its strategic partners, expanding SBC’s presence in service of its mission to bring the transformative joy of healing to the global community. Adam carries SBC’s philosophy, methodology and LifeTeam approach to over 150 SBC coaches worldwide, shepherding SBC Team members’ continuing education, training and development.

Before turning toward helping others find recovery, Adam worked as an agent for Next Model Management and has managed restaurants, hotels, and nightclubs for One Group, Strategic & Tao Group.

After graduating from Fordham University with a BA in Visual Art, Adam received his transformative coaching education from the Co-Active Training Institute. Adam has trained as an Interventionist with Ken Seeley, Eric McLaughlin, and Dr. Louise Stanger and served as an Executive Coach for senior leadership at the German multinational Bertelsmann Group. Adam is CCAR certified and a member of the ICF.